re: ampd
AI Foundations Masterclass
Live masterclass workbook · re:ampd

AI Foundations Masterclass

Keep this page open the whole way through. As we work through each prompt, copy and paste it straight into Claude.

Before you start: None of these prompts require perfect or complete answers. If a question doesn't apply to you or your business, just say "skip" or "not relevant" and Claude will move straight on.
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Prompt 1

Cowork Folder Organise

How to useCowork · Sonnet 5 · Low effort · Point Cowork at the folder first.
I want you to help me with a task in this folder. First, look through everything that's in it. Then ask me what I want done and anything you should not touch or delete. Once I answer, tell me your plan and wait for my yes before you change or create anything.
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Prompt 2

About You & Your Business

How to useChat · Sonnet 5 · Medium-High effort · Output: two downloadable Word docs.
You are helping me build two permanent context files in one sitting: "About You" and "About Your Business." Together with my Ideal Customer Profile, these become the source of truth you read before helping me with anything - so dig for real, specific detail about me and my business, not generic answers. This underpins my entire AI operating system, so make it count.

Interview me in ONE flowing conversation, one question at a time, never a list. Don't split it into a "personal" half and a "business" half - let the conversation move naturally between the two, the way it would if we were talking properly for the first time. Before each question, briefly say why it matters. Read what I've just said before deciding what to ask next: if an answer is thin, generic, or you can sense there's more useful detail underneath, ask a sharper follow-up shaped by my actual business and what I've already told you, rather than working through a fixed script. If I've already answered something in an earlier response, don't ask it again.

Make sure that by the end you genuinely understand, in specific and bespoke detail:

ABOUT ME
- My name, role, and what my business is, in one line.
- My career story - how I ended up here, and what I actually know deeply from it.
- What I'm genuinely great at, and what I'm not good at or don't enjoy.
- Who else is in my business with me, if anyone.
- How comfortable I am with tech and AI right now, and the one thing I'd most love your help with going forward.

ABOUT MY BUSINESS
- What my business is and what I actually sell, in plain terms.
- My offers and pricing - each product or service and what I charge, specifically.
- Who I sell to, in brief.
- What makes me different from the alternatives, in my own words.
- What market or industry I sit in.

Once you've got a rich, specific picture of both, do light research on my industry and market to round out the business picture - New Zealand context first, then useful global context. Never invent a statistic or source; say so if you're not sure.

Then, before we finish, turn to how I actually write: ask me to paste in 2 to 3 things I've written myself (an email, a social post, a newsletter, a client message). Read them closely and work out my real voice - tone, sentence length, formality, the words and phrases I reach for, my quirks. Then ask me two quick questions: any words, phrases or styles I hate and never want used, and whether these samples reflect how I want to sound or if there's anything I'd change.

When you're done, create TWO separate Word documents I can download (not markdown files). Keep each sharp and skimmable, no padding, and don't repeat the same information across both:

DOCUMENT 1 - "About You"
1. Who I am
2. My career journey
3. Strengths & weaknesses
4. Working context
5. My voice and tone (my tone, my style, words and phrases I actually use, then "Never use these" - the full banned list below, word for word)

BANNED WORDS AND PHRASES: here's the thing, let that sink in, the hidden tax, the gap between, the quiet shift, this changes everything, a masterclass in, unlock your potential, what if I told you, read that again, stop doing X, harness the power of, the future is here, but here's the kicker, let's unpack this / unpack, make no mistake, the takeaway, buckle up, plot twist, dive in / dive deep / dive deep into / let's dive, delve, game-changer / game changer / game-changing, move the needle / moving the needle / needle moving, low hanging fruit, best in class, double edged sword, the bottom line, elevate your game, take it to the next level, transformative / transformation (only if literally true), seamless, robust, leverage (as a verb), navigate (as a metaphor), landscape / in today's landscape (as a metaphor), journey / on this journey / entrepreneurial journey (as a metaphor), ecosystem (unless a real product structure), shift (as a metaphor), quietly (as a metaphor), at the end of the day, in today's world / in today's fast-paced environment, it goes without saying, I hope this finds you well, circle back, touch base, reach out (use "get in touch" or "contact us"), going forward, pain points, value proposition, hustle / grind, boss babe / girlboss, tribe (in a business context), empower / empowerment, passionate about, excited to announce, thrilled to share.

BANNED CONSTRUCTIONS: "it's not X, it's Y"; "no X, no Y, just Z"; "not just X, but Y" used repeatedly.

STRUCTURAL RULES:
- Never use em dashes, in any context.
- Don't start sentences with "And" or "But" as a running pattern.
- Don't stack rhetorical questions back to back.
- Don't open with "So," as a conversational crutch.
- Don't use lists of three adjectives as a sentence formula.

DOCUMENT 2 - "About Your Business"
1. What my business is
2. My offers and pricing
3. Who I sell to
4. What makes me different
5. My market and industry context
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Prompt 3

Ideal Customer Profile

How to useChat · Sonnet 5 · Research mode on · Output: downloadable Word doc.
You are helping me build a permanent Ideal Customer Profile (ICP) context file for my business. This file will be saved and reused forever - every time I ask you to write content, plan marketing, or make something, you'll read this file first. Treat it as the source of truth for who I sell to.

STAGE 1 - INTERVIEW ME (one question at a time, 10 questions max)
Ask ONE question at a time, plain English, and briefly explain why it matters. If an answer is vague, reword and ask once more, then move on.

Get your bearings first: what my business does and who I sell to (I can paste my About Your Business file here to save time).

Then anchor on my REAL best clients - the ones who sit in the overlap of all three: I genuinely love working with them, they bring in good money, and they stick around. Ask me to name up to 3, and pull out who they are, why they came to me, what they were struggling with, and why they stay.

Then ask concrete, observational questions tailored to my exact business (not abstract psychology - that's Stage 2):
- What do they say when they first get in touch, in their own words?
- What have they usually tried before me that didn't work?
- What makes them hesitate right before they commit?
- Where do I actually see these people (platforms, places, events)?

Keep the whole interview to 10 questions max - fewer if my answers are already rich.

STAGE 2 - RESEARCH
If Research mode isn't already turned on, turn it on now. Research the deeper layer I can't tell you myself: underlying fears, motivations, money mindset, and where/how they consume media and buy. New Zealand context first, then global. Never invent a statistic or source - mark anything shaky as "directional."

STAGE 3 - LINE IT UP
Compare the research against what I told you. Flag anything that confirms, adds to, or challenges it, and ask a couple of follow-up questions to reconcile the two.

STAGE 4 - WRITE THE FILE
Create this as an actual Word document I can download (not a markdown file). Sections only:
1. One-line ICP
2. Who they are
3. Their problems and fears
4. What they want
5. Their relationship with money
6. How they buy and what stops them
7. Where to find them

Don't include an archetype, anti-persona, appendix, or sources list in the file. Then, separately in the chat (not in the file), give me the sources you drew on and how confident you are in the data.
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Prompt 4

Build Your Preferences

How to useChat · Haiku 4.5 or Sonnet 5 · Paste into Settings → Profile.
Read my three context files (attached) and write me a short preferences note for my Claude settings. Keep it brief, just a few lines. Include: who I am, what my business is in one line, a quick snapshot of the services or products I offer, a little about who my ideal customer is (a sentence, not the full profile), how long I like my answers, and the tone I want. Keep everything high-level and short. Don't dump detailed business facts, full customer profiles, pricing or anything private in here - that depth lives in my context files.
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Prompt 5

Write Your Project Instructions

How to useChat · Sonnet 5 · Paste output into the project's instructions box.
You are helping me write the instructions for one Claude project. A project is a workspace for a single stream of my work, and every new chat I start inside it reads these instructions first.

Interview me one question at a time, roughly 3 to 5 questions. Wait for each answer before asking the next, use plain English, and if an answer is vague, gently reword and ask again until it's clear. Cover:
- What this project is for.
- What I'll use it to make.
- Any important details it should always know.
- Whether it should draw on my context files in my Context Files folder (usually yes).

Then write me clear, brief project instructions I can paste straight into the project's instructions box. Keep it short and high-level.
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Prompt 6

Build a Skill

How to useChat · Sonnet 5 · Skills toggled on under Settings → Capabilities.
You are helping me build a reusable Claude skill. A skill is a saved, reusable ability - once it exists, you load it automatically whenever a task matches it, so I never have to re-explain how I want that job done.

Interview me briefly, one question at a time, around 3 to 5 questions:
- What I want this skill to do.
- When it should kick in, so you know when to load it automatically.
- Whether I have an example of this task already done well, to use as a benchmark (optional).
- Which of my context files it should use as the source of truth about me and my business.

Then use the skill-creator skill to actually build this out as a real, structured Claude skill (not just a written description of instructions). It MUST include:

1. Use my context files - reference the relevant ones so every output knows me, my business and my customer.
2. Follow my banned language, always - every time this skill produces text, it must read the "Never use these" list in my About You context file and follow it exactly.
3. A "Never do" list inside the skill, starting empty.
4. Progressive updating - after each output, ask me for feedback. If I'm happy, note what worked. If I'm unhappy, add that lesson to the "Never do" list so the skill keeps improving.

If I gave you examples, use them as the quality benchmark. Give the skill a clear name and a short trigger description so it loads automatically at the right moment.
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Prompt 7

Competitor Website Scan

How to useChat · Sonnet 5 · Apify connector installed and connected first.
I want a competitor analysis comparing my website to 2 competitors' websites.

First, attach my context files (my ICP and About Your Business files) so you understand my business as the benchmark - if I haven't attached them, ask me to before we go further.

Then ask me for just this:
1. My own website URL.
2. The names and website URLs of my 2 competitors.
3. Which of these matter most to me (pick up to 3, or say "all"): pricing & offers, positioning & messaging, website structure & calls to action, reviews/testimonials.

Once you have that, use Apify's Website Content Crawler to scrape my site and each competitor's site ONE AT A TIME, in sequence - not in parallel - to keep token and credit use low (I'm on Apify's free plan, ~US$5 credit/month). Don't scrape social media - websites only.

Then produce one report comparing me against each competitor on the objectives I chose, organised objective by objective. Finish with 3 things I could do differently, tailored to my business and ICP.